Creative Direction for Moda Operandi
SS25 New Collections Campaign

Photography by Charlie Gates

For the SS25 Designer Collections campaign I embraced the concept of modern sensuality and the nuances of gesture to create a feeling of intrigue. Set against minimal backdrops and enlivened by texture and movement, the imagery showcases the surprising beauty and refreshing unpredictability of the season’s best looks. The overall effect evokes a mood that is both empowering and carefree.