Creative Direction for Moda Operandi
PF24 TWP Exclusive Capsule Campaign
Stills & Video

Photography by Coni Tarallo

To support the launch of this exclusive TWP capsule, I conceptualized and executed a campaign narrative highlighting the timeless appeal of the collection seen through the lens of women across generations. Featuring an intimate dialogue between Trish Westcoat Pound and her daughter Jillian, the campaign explored TWP’s cross-generational versatility through compelling stills and video. The conversation and visuals were centered on TWP’s brand identity, personal style, and the enduring bond between mother and daughter—launched on Mother’s Day.