Creative Direction for Moda Operandi
FW24 Seasonal Campaign

Photography by Fanny Latour-Lambert

For the FW24 campaign, I imagined the season’s collections within the elegance of a hyper stylized equestrian landscape. The photography is characterized by a raw aesthetic that celebrates the natural beauty and strength of the horse and the season’s noteworthy brands. The resulting imagery offers a sophisticated and editorialized interpretation of the equestrian world.