Creative direction for Aisling Camps
Exclusive Capsule on Moda Operandi

Photography by Dan Martensen

It was an honor to work on this campaign highlighting the farm-to-fashion capsule collection with Aisling Camps and the women of Mama Farm: Isabella Rossellini and Elettra Wiedemann. To tell their story, I developed a campaign that wove together themes of connection, craftsmanship, and conscious intention.

We captured the three remarkable women behind the capsule amidst the sheep of Mama Farm. Everyday moments of life on the Farm set the backdrop for intimate portraits and dynamic on-model shots that showcased the knitwear in motion. This suite of assets was featured in Moda’s content ecosystem and arranged in layout with quotes that spoke to the collaboration’s philosophy and authentic, natural beauty.